Cross that item off my bucket list: I have now sold my book to complete strangers!
My first-ever book signing was a total delight at Leon & Lulu. The store, which offers an eclectic mix of gifts, clothing and furniture, is in a former roller rink in Clawson, Michigan. Clerks often zip around the store on skates; signs outlining proper skater etiquette decorate the bathrooms. It’s one of those stores where you go to get presents for people you don’t know how to buy for; it’s a lot of fun.
Leon & Lulu hosts an annual Books & Authors event featuring local writers, many of whom like me are self-published (or “independent,” as one author was quick to point out), with a percentage of proceeds going to a local literacy charity. The 30+ of us were stationed at furniture displays around the floor. As you can see from the photo, I scored a sectional with side chair which, after sitting on them for six hours, I highly recommend for comfy-ness. (Store management also trusted me to be tidy to an amazing degree: I used the sectional’s $3400 price tag as my coaster so I wouldn’t have to take repairs out of my limited royalties.)
Three things I loved about this event:
- Mary Liz Curtin, who co-owns Leon & Lulu with her husband, Stephen Scannell, championed us from the start, swooping through the store on crutches (due to a recent tumble) and rearranging store displays to reflect the authors’ works. Also, the staff was utterly terrific, bringing us drinks and food and acting as our cheerleaders throughout the day.
- The other authors, who were nothing but friendly and kind. Some of us were hawking our first book; others had series that are nationally known. They were eager to share their tips on writers’ conferences, printers and other sales opportunities, and their lack of ego proves that art is never a zero-sum game: instead, when one wins we all do.
- My friends and family who turned out, picked up first copies for themselves or second copies of my book as presents for others, and walked through the store with my book prominently displayed.
I sold well, particularly for my first such experience. Perhaps no sale meant more to me than one late in the afternoon to a woman I’d never met before. She confessed in hushed tones – as a lot of us do – that she was an aspiring writer who had a book she’d love to publish some day. I told her what I’d been told all day: “Congratulations and keep going because, hey, here I am as proof it can be done.”
See you on the flip side …
P.S. If you weren’t able to make it to Clawson or you prefer an electronic version of Love and Other B-Sides, you can pick it up on Amazon 24/7!